The journey of White Water Robes began during a University project in 2020, when I was eighteen. With a lifelong passion for surfing and swimming, I recognised opportunities to enhance existing products to better cater to my needs. My vision was to design superior changing robes, driven by feedback from our target audience. Their assessments were centered around these key factors: performance, functionality, sizing, aesthetics, feel of fabrics, sustainability, and pricing. So, my initial objective was to gather feedback on these factors from our target audience on our competitors' products and leverage it to innovate and refine our White Water Robes.